Mazeline

•Client relationship : > Build customer loyalty with a 25 clients' portfolio. Mainly Cosmetics, Luxury and Fashion clients: L'Occitane en Provence, Clarins, The Kooples, Sisley, Van Cleef & Arpels, Baume & Mercier, IWC, Comptoir des Cotonniers... > +20K€ upsell for additional services. • CRO Project management : > Help clients optimize their User Experience websites and optimize their conversion (engagement, transactions..). 1/ Needs analysis and KPIS 2/ Platform training and realization of the strategic roadmap 3/ Help on the development of ab test campaigns and customizations (in CSS and Javascript) 4/ Analysis of results and iterations proposal • Training management : > Management of 13 tool trainings (AB Tasty and personalization) for almost 100 clients. • School interventions management: > Management of AB Tasty interventions in schools specialized in Digital in order to increase tool visibility. > 3 schools interventions : one at Institut Leonard de Vinci for 60 students Master 2 students specialized in Digital, one at ShowroomPrivée Foundation for 20 students in digital insertion, and two for SKEMA for 160 Master 2 students specialized in Digital. • Marketing & side project : > Animation of 2 webinars with the theme: "How to optimize your site despite the covid?" > Competitive intelligence and UX benchmark for internal recommendations to other consultants.

Data analytics & Conversion rate optimization consultant for LVMH Maisons: Tiffany & Co, Fendi, Loewe and formerly Stella Mc Cartney, Berluti and Acqua Di Parma. Tools: Adobe Analytics/Target, Reeport, Google Analytics, Content Square, Figma, Jira, AB Tasty and Dynamic Yield.