Mothe
À propos du candidat
Ville
Formation
Open Track: 50% France, 50% International. YEAR 1: Discovering the company. Discovery of the main areas essential to evolve and progress within the business world (marketing, communication, management, finance, business law, commercial policy, etc.). Expansion of the opening courses in art, linguistics, digital, etc. YEAR 2: Consolidating knowledge. Promotion of a balance between fundamental courses and free courses. From practice to theory, strategic and operational issues specific to companies (product launch, mergers and acquisitions, brand relaunch, human relations management, etc.). YEAR 3: Resolutely international. 4 months Cal State La University
Travail et expérience
- Identify business opportunities and strategic partnerships, propose development strategies. - Participation in the launch of omnichannel communications, including online platforms, social networks and promotional events. - Contribute to the planning and coordination of special events, showrooms and VIP evenings. - Collect, analyze and interpret performance data. Preparation of periodic reports to assess progress against targets. - Assistance with day-to-day administrative tasks.
• Strategic communication: positioning, issues, marketing, objectives, targets and communication plan, • Brand development: Graphic representation of the brand, identity, etc. • Digital Marketing: Search Engine Optimization, AdWords campaign, Media buying, Community Management • Event Launch
- Benchmarking of partner luxury brands • Collaboration with all support services: CSMs, Analysts, Consulting, Academics. • Participation in the implementation of evaluation action plans. • Consolidation of reports for evaluators • Support teams in performance evaluation • Follow-up reporting for partner brands • Day-to-day management of customer relations
- Analysis of the business demand, identification of the message and construction of the communication plan. • Definition of the specifications, planning, coordination of the project teams within the deadlines and the budget. • Interface between the business and communication (creation, production, manufacturing, digital, press, media). • Market analysis, competitive intelligence. • Managing the design and delivery of events and communication tools. • Coordination of the various internal (project teams, business) and external (service providers and agencies) contacts. • Follow-up of deliverables in line with the activation plan. • Carrying out the action's assessment
