Théo

- Optimize reporting to measure the performance of all digital marketing campaigns - Contribute to optimising E2E funnel Digital to simplify digital journeys and built omnichannel experience - Contribute to measuring experiments such as A/B tests to optimize UX

- Reliability and organization of a prospect database - Mailing campaign followed by telephone contact - Use of the Snov.io software

- Proximity with the shop managers to collect the necessary information to understand the challenges of the company during and after the COVID-19 crisis and the actions to relaunch the turnover - Carrying out a survey of customers in shop to understand their difficulties and expectations, visiting restaurant customers by taking part in rounds with sales staff - Drafting of a summary report

- Collect and analyze data from multiple advertising platforms. - Create impactful reports on advertising campaign performance. Optimize advertising campaigns based on thorough data analysis. Collaborate closely with the marketing team to develop effective advertising strategies. - Conduct ongoing competitive analysis to maintain a competitive position in the market.