Chen

- Participated in the marketing of Murad: monitored the performance of products and worked on digital contents on paid media - Conducted in-depth market research: rendered competitive analysis to target potential customers - Designed brand brochure and launch materials, communicate with US headquarters on sales follow-up

- Participated in new product launches: communicated with 80+ influencers to place 100+ ads on digital platforms - Constructed independently 20+ brand stories and published during The Benefit Cosmetics × FUNFACTORY Talk-show - Took part in the "2021 China Celebrity Candidate" project: executed research and evaluation of 200+ artistes

* Participated in the realization of “Tastin’ France 2021”: - Assisted in developing the online and offline promotional plans: designed the official website (number of views: 1000+) - Coordinated and communicated with the various participants (exhibitors, visitors, service providers, partners, etc.) - Contributed to the finalization phase of the event: created the monthly report and negotiated it with Paris team

- Elaborated and analyzed over 5,000 data collected daily to optimize the marketing strategy - Involved in the implementation of major project events including Camp Jeep activity for the 80th anniversary - Took charge of the PR crisis management throughout Shanghai Auto Show: gathered and synthesized daily news coverage

- Assist in the operational implementation of launches under the direction of Marketing Manager Beauty within the APEC Region - Follow-up and supervision of the phases (preparation, maximization, follow-up) of projects and launches for H2 2023; - Analysis of the market, competition, range performance, launches and their potential